INSIGHTS & INNOVATION
FOR A BETTER BUSINESS



CREATING TRUE BUSINESS VALUE

We make a real difference to your business by giving you powerful insights, roadmaps for innovation, product and service and improvements.

Our work is embedded in business, social science and philosophy, and is delivered in an actionable framework that is easy to implement



Key Business Topics We Help You With:

  • Understand your customers' jobs to be done
  • Understand which product or attributes your consumers demand
  • Understand the potential for the products/services you provide or intend to provide
  • Identify current and emerging consumer trends that impact your business
  • Infer external factors that impact your business
  • Know which channels are most relevant to your consumers
  • Analyze the players that compete with your company
  • Get a sense of the products and services that compete with yours
  • Guide the development of new products
  • Explore new market frontiers
  • Explore new innovation opportunities
  • Innovation training

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"Vi har i TV2-Team Media & Sales Insights fået gennemført en LEGO® Serious Play® workshop faciliteret af Leif og Claus fra Morphic.
Workshoppen har hjulpet os til at forstå, hvordan vi kan gribe salget og kommunikation anderledes an. Vi oplevede en inspirerende facilitering, der bidrog til at se tingene i nye perspektiver. Det var en rigtig god måde at få italesat vores udfordringer og få en fælles forståelse af, hvordan vi kan gøre brug af andre muligheder. Efter workshoppen stod vi tilbage med konkrete forslag til at adressere udfordringerne på"

Tina Kiørboe, Head of Media and Sales Insights, TV 2




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5 % of Morphic’s profit we donate to autism via
ABA-foreningen

learn more


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Hauser Plads 32, 2. sal
DK - 1127 København K


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