"Morphic delivers during the whole process. In relation to the project All the Children of Denmark, Morphic involved us into the whole process and also in the final insights. Being able to collaborate rather than "just" placing an order creates a much better result. We have been very excited about both the final output and our mutual collaboration. It's such nice work! Thank you very much. It has become so useful - not just for us, but for many others at Danmarks Radio."

Line Nordbo, Editor at Danish Broadcasting Corporation



We use ethnographic, in-depth interviews, focus groups, mobile ethnography, digital diaries, online bulletin boards and online interviews to reach the deepest and most honest levels of insights that are transformative for your business. We also design and implement quantitative research together with senior handpicked partners.


We provide up to date insights on the latest developments relevant for your business – including consumer macro trends, PEST macro trends, industry reports, investment figures, value chain & supply chain transformations.


We facilitate workshops, innovation processes, co-creation, fishbowls, LEGO® Serious Play®, Thinking In New Boxes® and much more.


We help you develop your business model by use of mainstream classics as Osterwalder’s Business Model Canvas and Clayton Christensen’s disruption models, but also use more edgy approaches.
Maybe it is not beneficial for you to disrupt your own business and you can instead innovate around your core promise. How you should innovate must be decided in a process, where we help you to take advantage of your company’s key capabilities in order to get a competitive edge 



Hauser Plads 32, 2. sal
DK - 1127 København K

CVR: 38899848
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