WHY WE ARE CALLED MORPHIC
Successful companies continue to morph
WHO WE ARE
To understand the potential of a business, it is necessary to look at many phenomena. You must both have an eye for major upheavals in the world such as technological development, global political situation, climate change, etc. But one must also keep a watchful eye on human behavior, language usage, cultural conditions and changes in sentiment. At the same time, you must be sharp enough to see the small things that are important to your future potential. The things that can morph into important opportunities.
At Morphic we explore everything that is relevant to giving us the necessary insights, the necessary overview and foresight that is crucial to your business.
We hand-pick our partners from project to project. We only choose those that we know can help solve the challenge your business faces. We believe that those who are experts in a particular field do the most to contribute creatively to the pursuit of durable solutions for your business.
Telefon: +45 26 27 42 41
MA. Philosophy and Literature. Aarhus Universitet.
Like being in the head of the customer
For more than 15 years, Leif has lifted companies' understanding of their customers in a genuine and convincing way, providing them with a unique basis for creating sustainable relationships and setting the direction for developing new products and services.
Leif is capable of seeing what others overlook. Things which can turn out to be brand new business potentials. He has a particular ability to understand people’s worlds and understand how to make it comprehensible for the clients.
He is constantly aware that people are central to and the lifeblood for good business development. When communicating insights and opportunities, it is always in a broader context, which encompasses both the big perspectives and the very concrete possibilities for action.
Leif is a diligent debater. You can find some of his articles and blogs here:
“Understanding Children and their Families” in Thomas Bjørner (ed.):
Qualitative Methods for Consumer Understanding, 2015 Buy
Telefon: +45 53 63 56 35
Cand. Ling. Merc. International Business Communication. Copenhagen Business School.
Master. Experience Management. Roskilde University
A Strategic Eyeopener
Over the last 15 years Claus has helped companies and organizations by identifying and realizing their business potential. Claus is engaged in understanding the challenges of the clients, but he also has the guts to challenge the presumptions, that structures the way the clients go to market.
Claus sees the bigger perspectives in things but brings them down to earth with tangible examples and recommendations. He is perpetually curious about combining business strategy, deep insights in human life-worlds, macro trends and what new technology means for the way we live our lives.
Claus values to be inspired and to inspire others. He does this e.g. by giving talks and writing articles. You can read some of them here:
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