“Working with Morphic really gave us a great outcome. Morphic has a profound understanding of business development and at the same time they are proficient senior interviewers. This combination of skills meant that Morphic could identify new, exciting strategic opportunity areas. And at the same time, we got very tangible recommendations on, how we can serve empty nesters and communicate with them in a valuable way. Morphic has significantly raised the bar of our service strategy towards empty nesters”.

Niels Østerdahl, Market Research Manager, PFA Pension



We use ethnographic, in-depth interviews, focus groups, mobile ethnography, digital diaries, online bulletin boards and online interviews to reach the deepest and most honest levels of insights that are transformative for your business. We also design and implement quantitative research together with senior handpicked partners.


We provide up to date insights on the latest developments relevant for your business – including consumer macro trends, PEST macro trends, industry reports, investment figures, value chain & supply chain transformations.


We facilitate workshops, innovation processes, co-creation, fishbowls, LEGO® Serious Play®, Thinking In New Boxes® and much more.


We help you develop your business model by use of mainstream classics as Osterwalder’s Business Model Canvas and Clayton Christensen’s disruption models, but also use more edgy approaches.
Maybe it is not beneficial for you to disrupt your own business and you can instead innovate around your core promise. How you should innovate must be decided in a process, where we help you to take advantage of your company’s key capabilities in order to get a competitive edge 



Hauser Plads 32, 2. sal
DK - 1127 København K

CVR: 38899848
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